Epsilon M&A Deal Report - Affiliate assets of Magenti Media
Transaction Multiples for the Valuation of Private Companies
Gaming Innovation Group (GIG) / Affiliate assets of Magenti Media
No EMAT :
87845
Announced Date :
31/03/2016
Type :
Acquisition of Majority Stake
Deal Value :
Yes
Acquirer :
Gaming Innovation Group (GIG)
Target :
Affiliate assets of Magenti Media
Country :
Sweden
Sector of activity :
- Internet > Online Gaming
- Digital Marketing Agencies > Marketing Services > Marketing & Communication Services > Media - Communication > Search Engine Optimizer
Business Description :
The assets acquired include a four-figured number of referral sites, an experienced team of search engine optimization and recurring revenues from the existing portfolio of affiliate accounts with...
Transaction multiples available
| EV/ Sales |
EV/ Gross Profit |
EV/ EBITDA |
EV/ EBIT |
Eq/ PBT |
P/E | Price to Book |
Specific multiple(s) |
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|---|---|---|---|---|---|---|---|---|
| Historic | 
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| Current |
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Rating :
**
|
|
Multiple available |
| n.s. | Multiple calculated, but not significant |
Source: Epsilon Research / EMAT
Comparable Transactions
- Number of EMAT Reports / sub-sector « Online Gaming » = 71
- Number of EMAT Reports / sub-sector « Search Engine Optimizer » = 11
| Date | Acquirer | Target | Country | Multiples | See details |
| 01/06/2016 | Private Group Led by Scott Fletcher | Fresh Generation UK (Digital Next) | United Kingdom | *** | 87799 |
| 13/06/2017 | Private Group led by IDHL Management | Ingenuity Digital Holdings (IDHL) | United Kingdom | *** | 87781 |
Source: Epsilon Research / EMAT
