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Transaction Multiples for the Valuation of Private Companies

Private Group Led by Scott Fletcher / Fresh Generation UK (Digital Next)

No EMAT : 87799
Announced Date : 01/06/2016
Type : MBI (Management Buy In)
Deal Value : Yes
Acquirer : Private Group Led by Scott Fletcher

Target : Fresh Generation UK (Digital Next)
Country : United Kingdom
Sector of activity :
  • Digital Marketing Agencies > Marketing Services > Marketing & Communication Services > Media - Communication > Search Engine Optimizer
  • Marketing & Communication Services > Media - Communication > Public Relations (PR) Agency
Business Description :
Digital Next provides search engine marketing services and public relations services. > Services include: SEO: Technical Website Audit, Content Analysis, Link Building, Competitor Analysis, Google...

Transaction multiples available
EV/
Sales
EV/
Gross Profit
EV/
EBITDA
EV/
EBIT
Eq/
PBT
P/E Price
to Book
Specific
multiple(s)
Historic ns ns ns ns ns
Current
Rating : ***
Multiple available
n.s.   Multiple calculated, but not significant

Source: Epsilon Research / EMAT

Comparable Transactions

  • Number of EMAT Reports / sub-sector « Search Engine Optimizer » = 11
  • Number of EMAT Reports / sub-sector « Public Relations (PR) Agency » = 22
Example of comparable transactions on EMAT (same sub-sector):
Date Acquirer Target Country Multiples See details
13/06/2017 Private Group led by IDHL Management Ingenuity Digital Holdings (IDHL) United Kingdom *** 87781
13/12/2017 Groupe Renault Challenges (Les Editions Croque Futur) Paris * 87464

Source: Epsilon Research / EMAT

About Epsilon Research

Epsilon Research is an independent research and financial analysis bureau, and the reference source of transaction multiples for the valuation of private companies through its EMAT database.

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