Epsilon M&A Deal Report - Ad's up
Transaction Multiples for the Valuation of Private Companies
European Digital Group (EDG) / Ad's up
No EMAT :
107600
Announced Date :
06/06/2020
Type :
Acquisition of Majority Stake
Deal Value :
Yes
Acquirer :
European Digital Group (EDG)
Target :
Ad's up
Country :
Paris
Sector of activity :
- Marketing & Communication Services > Media - Communication > Advertising Agency
- Marketing Services > Marketing & Communication Services > Media - Communication > Digital Marketing Agencies
Business Description :
Founded in 2012 by Antoine Gurwitch , Ad’s up Consulting is a digital advertising consultancy firm specializing in creating and optimizing marketing campaigns on search engines and social media . >...
Transaction multiples available
| EV/ Sales |
EV/ Gross Profit |
EV/ EBITDA |
EV/ EBIT |
Eq/ PBT |
P/E | Price to Book |
Specific multiple(s) |
|
|---|---|---|---|---|---|---|---|---|
| Historic | 
|
|
|
|
||||
| Current |
Rating :
**
|
|
Multiple available |
| n.s. | Multiple calculated, but not significant |
Source: Epsilon Research / EMAT
Comparable Transactions
- Number of EMAT Reports / sub-sector « Advertising Agency » = 53
- Number of EMAT Reports / sub-sector « Digital Marketing Agencies » = 107
| Date | Acquirer | Target | Country | Multiples | See details |
| 25/10/2019 | Private Group led by Momentum Invest | Eskimoz (Groupe Ydyle) | Hauts-De-Seine | *** | 107579 |
| 22/11/2021 | Bilendi | respondi | Germany | ** | 107156 |
Source: Epsilon Research / EMAT
